WHY WORDPRESS?
Alongside Joomla and Drupal, WordPress is one of the most popular content management systems (CMS) in the world. However, unlike all of the rest, WordPress is the most popular CMS. Powering more than 25% of the Internet, WordPress is the home to over 70,000,000 different websites!
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As it is for millions of others, WordPress is our go-to CMS for a number of reasons including its ability to cater to every business need, design and functionality flexibility achieved through visual composers and plugins alongside it ease of use for all. In addition to those reasons, WordPress and many compatible plugins such as Yoast and TinyPNG provide a really strong foundation for well-executed and across the board SEO. Furthermore, WordPress is an open-source platform meaning it isn’t going anywhere. (In fact, it actually means the CMS is only going to develop and expand on what it can do for your business now and for years to come.) Breathe easy — your business doesn’t need to worry about going through this migration process again.
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WordPress has very few downfalls. In this case, the main one being a business like yours can’t directly move your entire Business Catalyst website to it. However, with that said, none of the top content management systems is capable of doing that either.
SO HOW DO WE MIGRATE?
Unfortunately, there is no simple way to copy and paste your site from BC to WordPress. This means everything will need to transfer everything manually. From web design to custom functions, we’ve broken your site into five main categories, highlighting how to migrate each component from Business Catalyst to WordPress.
WEBSITE DESIGN
Unfortunately, when it comes to migrating the visual elements of your site to WordPress, there’s no simple hack. Business Catalyst uses HTML whilst WordPress is based on PHP and MYSQL making it impossible to export your code and upload it onto WordPress. While this might seem like a massive bummer, we’d encourage you to do some critical analysis on your website before deciding if it really is. If your current Business Catalyst site has been the same for the past 5 years, it definitely needs a redesign. No business environment is that stagnant.
When it comes to designing your WordPress site, there are two primary options — use a theme or engage with a web design agency to create a custom design. If you’re completely set on your current design, you could get an agency to develop your WordPress site based on the current design.
ECOMMERCE
As a standalone platform, WordPress lacks any in-built eCommerce features but the go-to plugin, WooCommerce, is the perfect WordPress solution for any online store. Business Catalyst allows for customer data and products to be migrated to WordPress through exportation of your XML file. While this process isn’t difficult, it might be time-consuming as you’ll likely need to restructure your files.
BLOGS/POSTS
Whilst enabling the exportation of other features, Business Catalyst currently doesn’t allow exporting of blogs posts. However, using an RSS Feed, your posts can be migrated to WordPress. In order to achieve that, you’ll need to follow these steps:
- Create an RSS channel on Business Catalyst
- Compile all your RSS channel URLs
- Save the RSS files
- Import the files into WordPress and assign categories to them
EDM & MAILING LISTS
Unlike Business Catalyst, WordPress doesn’t include a built-in email marketing feature. MailChimp, Campaign Monitor and Mail Poet are emailing platforms which can be integrated into your WordPress site through plugins. You won’t have to completely start again when it comes to your mailing lists as Business Catalyst allows its users to export email data.
CUSTOM FEATURES/FUNCTIONALITY
If your business is using custom-made Business Catalyst Apps, there’s currently no way to transition these over to WordPress. You’re likely to need to rebuild them through and for WordPress. This is something you’re very likely to need a professional agency to do for you.
Book your FREE site review with our Adobe Business Catalyst migration specialists